Who we are
We are your one-stop-shop for all the Web & Digital Marketing needs, with a wide flair of creativity and technical expertise. We have the right resources to draw accurate insights from data, and implement measures which improvise your online platforms and website.
Mobile-friendly sites with full responsiveness, designed to deliver rich user experiences. We have specialists in custom, template as well as e-commerce Designs.
Our specialists have expertise from HTMLs to the modern CMS sites. We also deploy e-commerce sites, which are coded by keeping the user experience in mind.
Digital Marketing to outclass the traditional advertising globally - and this is exactly what we contribute to - driving traffic to your web platforms to drive more sales.
E-Commerce has taken over major retail outlets. We help designing and deploying e-commerce solutions in Magento, OpenCart, PrestaShop and more.
Do you have that blueprint to celebrate your business presence? Our Branding Team helps build strong and innovative concepts and rich in compelling messages
We provide White Label SEO and Web Design programs. We undertake other White Label services too like PPC, SMM etc. View our pages to get more ideas.
LATEST BLOGS
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January 10,2017 Mobile First Indexing and its working
Before we go into mobile first indexing, let us first see what does indexing mean. Any search algorithm has 4 core parts-Crawling, Indexing, Retrieval, and Rankings. When Google follows links on the web to discover pages, it is called Crawling. Your content is discovered here. The process of indexing includes turning the content more usable and storing it in the database. It is done in a format that is helpful for ranking algorithm process. Retrieval takes place when the search engine wants to store all the matter relevant to your content within its database. Most of the times, retrieval and ranking might happen together. The ranking is the process wherein the content are arranged in an orderly fashion based on a number of factors such as speed, relevance, mobile friendly etc. Google just has a single desktop site indexing. Through this, it sends signals to the desktop user agent based on Googlebot. With their mobile Googlebot, they then crawl to gather other signals that are mobile friendly. Once the desktop site crawling is done by Google, the ranker adjusts the ranking as per the mobile crawler collated signals. Though indexing often does affect ranking, it should not be the main concern with brands. It is essential to differentiate between the content being mobile friendly and mobile index for relevance. While a site can be in the mobile index, it might not be friendly. Only three scenarios get the site in mobile index-either it as a responsive website, or it has a separate mobile site or it does not have a mobile site at all. Responsive website Design helps Googlebot to put your site in a mobile index, regardless of any changes. Separate mobile and desktop sites make things a little tricky. If the address is always redirected to the mobile site, the mobile crawler will always see the mobile site and not the desktop site. The same goes vice versa and then the site does not feature in a mobile first index. Even when a brand does not have a mobile site, it still can feature in a mobile first index. The pages will still be seen by mobile crawler though it would not end up in a mobile friendly designation. The solution to all this is to make a responsive site. Make the home page informative enough with all relevant information. Take good use of Content Strategy, Information Architecture, and UX teamwork to create an unforgettable mobile experience without losing on the important content. If one does not have a mobile equivalent page, serve the audience with the desktop page only. Or else, one can create a mobile version of the page. ....
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January 04,2017 The 3 Pillars of Effective Social Media Marketing
With around 92% of marketers using social media as their promotional platform for products and services, it is imperative to consider this platform with seriousness. Social media platforms such as Facebook, Twitter, Instagram, Pinterest etc. are often used to find the target audience and maintain an active presence to reach the prospective customers and convert them into business clients. Here are 3 pillars of effective social media marketing tool that every marketer needs to consider. The foremost pillar of social media marketing that marketers need to consider is to engage their followers on social media platforms. Social media platform is a great way to interact with your customers existing and prospective. When they leave a comment, a query, or a response, it is highly important to revert to them, so that they know they are being heard. Conducting polls, answering their queries and comments, hosting contests etc. are some of the ways to boost engagement with your social media followers, thus making it an effective business marketing tool. Stellar content is necessary to make a brand name successful. Content is what drives customers to your brand and make them your followers. Creating original content every time is great but also consider sharing existing content. While you do not happen to create existing content, when you share what is trending you let your customers know that you are abreast of the trending topics. The brand is everything that matters to your business. Social media is an excellent platform to highlight and reinforce your brand to thousands of customers at the same time. Regardless of your industry or niche, it is imperative to use social media to tell your prospective audience about the brand and its involvement. Some great ways to reinforce your brand through social media are: Using a consistent brand imagery across all social media platforms is necessary to reckon with the target audience. The company’s logo, cover pages as well as color scheme matter the most. Uploading working photos of the business is always better than generic images Linking your social media profiles and pages to one another is a good way to expose your followers to all brand elements Maintaining a consistent voice across all social media platforms lets your followers know your definite voice Differentiating your brand from that of your competition is the best way to reckon with your customers ....
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January 02,2017 Mobile: the future of advertising
Smartphones and tablets have taken over the desktop by approximately 60%. A major contributor to this trend is the growth of several apps almost every month as well as the mobility that smartphones and tablets offer to the digital world. Mobile has continued to grow in the last few years in a vehemently fast pace, thus dominating the marketing strategy of almost all business around the world. Mobile ads are indeed a powerful way to reach a larger audience base as well as a more effective choice for the new millennia when done correctly. Developing a mobile strategy for your business needs you to understand whom you are catering. Mobile marketing is flexible, thus facilitating you for granular and sophisticated targeting and narrowing your target audience. This makes your conversion rate higher and chances of bringing you a high ROI without wasting a penny on the wrong audience. A business that determines their target audience by considering the factors of age, geography, gender, user interests/habits and device type they use. Once this is sorted, you can serve ads to them in the best possible way. With nearly 70% of the US population owning a smartphone, mobile usage has become more popular among users of all generations. Mobile advertising is the next smart way of serving ads to your target audience. This takes your ad campaign to the next level with in-app and web-based ads being the most popular formats of mobile ads. Another traditional way of mobile advertising are text messaging and multimedia messaging that are still in use. MMS allows marketers to send messages with photos and graphics as well as AV. However, all the operators do not support the service, thus becoming limiting. In-app ads are extremely popular since they deliver substantial ROI than the browser ads. The click through rates of in-app ads is averaged at 0/56% globally while the mobile web ads account for only 0.23%. However, not all in-app ads are created equal. Different formats of these ads dictate how they are displayed in the app. Here are three most commonly used formats of in-app ads: Native ads are a form of paid media where the ad experience is defined by the user experience that runs in a natural flow and function. They are best to meet the design and feel of the app experience when done correctly. Interstitial ads are those that fill up almost most of the screen space and displayed for a set amount of time before disappearing. The user can then continue to the page he was browsing. Offer walls are popular for mobile games since they carry the game experience into the ad. It might be in a form of page offering incentives for completing a survey or task, promising a prize in the game in return. According to industry data, in-app ads perform better that mobile web ads thanks to their flexible formats and ability to get intimate with users. ....
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December 28,2016 Effective tips to improve e-commerce marketing strategy
Small and new e-commerce businesses often strive to run their online business successfully. The first step towards establishing yourself a successful online market player is to get a strong social marketing strategy in place. Here are some effective tips to improve your e-commerce marketing strategy. Conducting regular usability tests are a great way to access your site’s sales process. Take your place as a typical shopper and search your site for some products, try adding them to the cart and check out. The entire process might reveal some technical glitches that could be hurting your sales. Conducting these regular usability tests enable you to identify these plaguing issues and resolve them for a smooth customer experience. Many times a shopper adds items in his shopping cart and suddenly abandons it. This might be a sign that they would return to the site to buy those products. One can reduce the shopping cart abandonment issues by allowing shoppers to purchase without signing up for any account, offer multiple shipping and payment options, offering transparent pricing information, and not using many promotional codes. Using social media platforms to establish your presence is a great way of using your social marketing strategy. While many businesses consider Facebook as the prime social media platform to promote their products and services, Instagram too is an effective tool for e-commerce promotion. The platform focuses mainly on videos and images to convey the brand's message and target a specific audience. Creating an Instagram account to post videos and images of your products with the appropriate hashtag will get you great results. Facebook has added a live chat feature to its platform. Similarly, adding a live chat option to your website enables your customer base and prospective customers to interact with you about your products and services. This, in turn, brings positive response and converts visitors into sales. It is a rather inexpensive feature that can create good customer engagement with your brand if you answer to your customer’s queries promptly. These are some of the effective ways of improving your e-commerce marketing strategy. ....
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December 27,2016 Importance of ad measurement for Facebook
Facebook has a complex way of measurement. Calculations on the amount of time user’s spending on the platform to watch videos, measuring a page’s audience and an amount of time users spending to read Instant Articles have often been wrong. Often, Facebook page owners see a in their 28-day reach by an average of 55% due to the platform counting double counting daily visitors. Even the Instant Article publishers have been witnessing a rise of 7-8% in a number of time users are spending to read their articles, instead of the accurate time. This error in the measurement of Facebook is bad for the platform as well as its potential ad buyers. Facebook has nearly 4 million advertisers and this wrong measurement could lead them to make misinformed business decisions, which involves a large amount of money. Though Facebook’s size and reach is immense, if the data cannot be trusted, they would not invest further in it. In over 4 million Facebook business activity, around 55milion are small businesses that are using the platform to convert their visitors into consumers. These small businesses have limited ad budgets which make them rely mostly on Facebook’s measurement to track the effectiveness of their advertisements. With wrong Facebook measurements, these businesses would not be able to trust the platform anymore. This could make the small business more to other alternative platforms such as Google or other social media channels. Although Facebook offers a wide array of potential customers, moving away from the platform, and diversifying to other advertising platforms is not that difficult. While Facebook is considering third party measurement tools, most of these are inaccessible for small business with restricted budgets. Facebook’s management has been forthcoming in understanding the issue of wringing measurement and its effect on the brand’s trustworthiness. Facebook’s vice president of global marketing solution, Carolyn Everson has said that the company is striving to be known as a listening organization. They are trying to learn every single day and improve their services for the clients. Facebook’s top priority is to get its business clients the most of its advertising budgets. Improvement in the value of ads will lead to higher ad prices which in turn would lead to Facebook’s increased revenue. This makes it essential for the platform to correct their measurement metrics. Facebook has 4 million people actively using the platform every day, thanks to its reach. However, average users are spending around 50minutes of their time daily on Facebook, Twitter, Instagram, and Messenger. The only company that can seem to rival Facebook is Google. Google too, offers a wide spectrum of engaged audience through its web services, search engine YouTube as well as an ad network. However, Facebook's size and engagement often makes it difficult for businesses to leave the platform. Therefore, focussing on the client’s essential point and working with the advertisers is the best way for Facebook to repair the damage of measurement it has caused. ....
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December 23,2016 Use video in Twitter ads to increase effectiveness
Videos are an effective way to convey your message. What a picture can do for a thousand words, video can do more a million words. Videos are fast becoming one of the growing forms of media preferred by small business. Business can promote third business by displaying their products and services with a minimal investment, through videos. YouTube has been instrumental in promoting business through promotional videos. However, social media network Twitter too supports video ads. While Twitter has long been associated with its limited 140-character text-based messages, the platform has expanded its reach by supporting videos. By supporting video advertisements, Twitter is allowing the business of all sizes to display promotional videos through their tweets. It is imperative to choose the content for your video before posting on. Whether you want to create a tutorial video for a product or a teaser for an upcoming event, your videos can easily contain these contents. Working of video ads Twitter supports Promoted Videos that allows business to create videos that play automatically when the viewers scroll through their timelines. It is a cost-effective way to encourage greater engagement with your brand. Visit Twitter Ads and choose the Creative Tab to get started. Select videos and upload your video to the advertiser dashboard. Twitter allows these video specifications: MOV or MP4 file format Video length should be within 10miutes File should not be greater than 1GB AAC-LC, stereo audio codecs 30 frames minimum per second Main or high profile, 264, baseline 6,000k+ bitrate for 1080p Once the video is uploaded, select ‘create a new campaign’ followed by ‘video views’. You can specify elements such as budget, a name for your campaign etc. Once approved, your video can go live. Keep monitoring your campaign to make sure that it is yielding positive results for your investment. If you need more advice on how we can help you with your Social Media Strategy and Campaigns then contact us today. ....
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December 22,2016 Create an effective logo to establish your brand
An impressive company logo effectively captures the essence of the brand and its message to the wider audience, thus establishing its presence. A logo is instrumental in personifying and embodying a brand’s presence in the outer world, thus establishing a goal. It is necessary for a brand logo to promote a brand effectively, without overshadowing the brand itself. A successful logo defines the brand and makes it stand out in the crowd. Brands such as Apple, IBM, Microsoft, Google, and Coca-Cola to name but a few, beautifully define the brand. When designing a brand’s logo, keep in mind the color themes, design choices, and ideas that would click with the average viewer. A few key components of building a brand logo are as follows: Colors play an essential role in designing a logo. They create certain emotional responses that are pivotal in accentuating viewer response. Red evokes excitement and passion, blue of clean and pure, purple is royal and youthful and orange is organic and natural. Keep the color balance subtle to match the brand's image, style and demographic. Make use of a single or less than two colors. More the colors, more the confusion, and distraction. Keep the logo simple or both social media and physical remembrance. The brand logo should accentuate the brand's style. The logo should cater to the brand's emotion in a clever way. For example, a sports company like Nike has kept it simple with a swoosh logo in white that renders a to-do feel to the brand. Many brands make use of negative space by choosing a single color and simple logo. They use a non-existent background color such as white or black to create an emphasis on the logo. These are some of the effective ways of creating simple yet though provoking logos to establish your brand. ....
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December 09,2016 Easy tips to capitalize on your content marketing strategy
Content marketing has always been the talk of the trade, more so for the Holiday season and for good reason. Apart from being an imperative tool of inbound marketing encouraging prospective consumers to know more about a business’s products and services, it is a huge tool to get your customer base engaged in your brand for long. One way to capitalize on your content marketing strategy is to encourage user generated content. If you have a presence on social media, the best way to let your target audience know is to encourage your followers to contribute their own content. This way new get new content on your website or blog without much of your effort as well as increased customer engagement with your brand. You can also try hosting contests and sweepstakes for content contributors. The inclusion of rich media in your content such as video or audio piece is a great way to enrich your content and make it more memorable. Instead of all text which might bore your followers, try adding some relevant images, videos, or audio to enhance your content marketing strategy. Repurposing your existing content is a great way to supercharge your content marketing strategy. Give life to some older articles or videos lying dormant on your hard drive by uploading them on social media or platforms like YouTube. You can even turn these videos into rich text transcript and post it on your blog as articles. Just publishing your content on the website is not enough. Take a few minutes to share it on social media platforms like Facebook, Twitter etc. This is an effective way of reaching a larger audience base and boosting your content visibility. Even the search engines will rank it higher in their index. It is a great idea to blog at least once daily. As per research, around 82% of marketers who blog daily have high chances of acquiring new customers. Email marketing is still an effective way of supercharging your content marketing strategy. Many consumers who visit your website subscribe to newsletters for receiving high-quality content in their inbox. Using email as the main delivery platform for your brand's content, you can increase your brand awareness as well as promote immense customer satisfaction. These easy tips would surely charge up your content marketing strategy, especially if you have a small business. ....
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November 30,2016 How to choose PPC Agency
One of the best components of search marketing is the paid search marketing. It is the best source of outsourcing or delegating the search job to a specialist. It becomes easy for a firm to maintain all its campaigns without taking much responsibility for technology and digital market is increasingly demanding. When you have less time in your hands and the firm is too big to handle, it is best to find a qualified paid search marketing agency that can help you with one of the most important parts of your form. Here are few questions on choosing an experienced PPC agency that can help you with your online advertising needs. If you want to achieve more business results, you might look for contacting a PPC agency. Running new campaign, ads or a new initiative for the first time would require you to hire an outside resource that would help you in this endeavor. But be careful as to where you are investing. Here are few points to watch out for when outsourcing your task. If your target audience category is too small or too new that it is not getting enough search If you are unaware of the competitive landscape If your website is not competent enough to make use of increased traffic in an effective way It is important to keep your expectations grounded to reality. A new product in a new industry might need a large cash flow and a clever mind for value differentiator. It is a gigantic task to handover a part of your responsibility to an agency, therefore be honest with yourself and them. Keep your other channels open too, so that you have a backing if this channel doesn’t work. Another important thing to look for when considering hiring out a PPC agency is the similarity in the working culture. Both the business and the agency need to be on the same age with a clear understanding of the work need to be done. Do not get attracted by a cheaper fee or a fancy list of credentials. When asking for proposals, keep things realistic. Analyse your business situation, whether the process is methodological and large or just a small team trying to patch up things. Every situation needs a specific agency skills to be successful. Ask the PPC agency questions regarding the kind of workflow your company is in. Behavioural interviews help a great deal in this. Tell them the working conditions and your expectation and ask whether they can deliver what you are expecting. Consider asking them any past successful situations they gave delivered. If you want success in your PPC campaigns, you need to create afunctional and cohesive end to end user experience. This means you need to put in some serious work in terms of conversion rate optimisation, landing pages, data analysis, ads and their selling so that things fall into place. It is essential to communicate all these to the agency you are planning to hire. Also, factor in your plans for SEO. You can consider the same agency for PPC and SEO collaboration. Keep your long-term plan in mind. Converse with the agency what you plan to do in the next year or two. A good PPC agency will help you plan future goals as well as train your current and future employees for the same. Always share your intent with the agency you plan to hire. Whether you are growing in a fast scale or planning to cater to a niche, finding a partner with a similar wavelength is always a good idea. ....
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